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Mark Steffe

President and CEO of First Command Says: Don’t just tell people to get to a better place — help them.

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Mark Steffe believes that business leadership is like coaching a youth baseball team. Sometimes you just have to confront the obvious. Mark recalled that once while coaching a youth team, he tired of watching how comments from the stands were impacting his star pitcher. If the pitcher was struggling, there was always that parent who would yell “Throw a strike” – making it even more challenging for the pitcher to do just that. So he approached the pitcher with a dare: the next time a parent yelled about throwing strikes, Mark offered the pitcher $100 to tuck his glove under his arm and look at the parent and say, “No kidding!”

The pitcher, who happened to be Mark’s son Jack, never collected the $100, but as Mark shared in this episode, “throw strikes” has grown into something of a sporting metaphor at First Command Financial Services, which maintains more than $35 billion in managed accounts and mutual funds and has more than $62 billion in life insurance coverage in force for some 280,000 military families.

“If Jack’s not throwing strikes, it’s not because he doesn’t care to throw them, or he doesn’t want to throw them. Something’s wrong with his mechanics,” he explained. “What Jack doesn’t need is a coach or a parent shouting ‘throw strikes.’ He needs his coach to get out of the dugout, call timeout, walk out to the mound and help him adjust his mechanics.”

The same thing is true in business organizations. When an employee isn’t performing up to snuff, Mark wants his supervisors to avoid telling them to sell more, deliver more, get better results, work harder, and the like. Instead, he wants the leaders to “roll up their sleeves, get their hands a little bit dirty and help people get to a better place—not just tell them to get to a better place.”

Listeners will enjoy learning how to be an agile leader, motivate with mission, and make love a core value.


You will learn:

  •  4:00   How to become a more well-rounded teammate.
  •  5:00   How to ensure your message is effectively received.
  • 10:00  How playing basketball shaped Mark’s goal-setting technique.
  • 18:00  How to take a group of individuals and make them a team.
  • 21:30  How to navigate leadership transition.
  • 23:00  The traits Mark learned from former CEO Scott Spiker.
  • 26:00  Do not shy away from constructive feedback.
  • 27:00  How to maximize your talent.
  • 28:00  Mark’s experience coaching his kids’ sports teams.
  • 36:30  How to be a better listener.


You will learn:

  •  6:00   How easy it is to cut corners in practice and why you’ll suffer as a result.
  •  8:00   How to emphasize the power or “we” on your team.
  • 11:00  How living and working in Japan in the aftermath of the Fukushima disaster taught Lane that caring was the universal language of respected leaders.
  • 15:00  The level of employee interaction required to achieve success.
  • 18:30  The difference between being accountable and responsible.
  • 27:00  How to identify a meaningful friend or mentor.

Resources:

  • Connect with Mark on LinkedIn.
  • First Command is committed to coaching our Nation’s military families to become financially disciplined and confident. Learn more.

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Meet Don Yaeger

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13-Time New York Times Best-Selling Author & Leadership Coach

As a Hall of Fame keynote speaker, longtime Associate Editor for Sports Illustrated, and 12-time New York Times Best-Selling author, Don Yaeger is one of America’s most provocative thought leaders. From walking into Afghanistan with the Mujahadeen to living with football legend Walter Payton, Don has spent three decades embedded with the world’s greatest "Greats." Now a sought-after executive coach and host of the Corporate Competitor Podcast, he translates the lessons of sports and business legends into actionable strategies for building a culture of greatness.
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Simon Sinek

Best-Selling Author, Inspirational Speaker

"Don is one of the best storytellers I’ve ever met. I’ve known him for a long time and every time we talk I walk away wiser and more inspired. He is the best in the business at teaching you a skill – storytelling – that will last you a lifetime.”

Beth Brooke

Global Vice Chair of Public Policy for Ernst & Young

“The ability for athletes to get hired is carried on through you because you are putting out the message that lessons learned from sports are important in life. It is embedded in this podcast, what you’re doing is significant.”

Rick Hendrick

NASCAR Hall of Famer, Owner of Hendrick Motorsports & Chairman of the Hendrick Automotive Group

We speak the same language. I am inspired by the stories you tell, the people you have met, and the things you’ve done. Those of us that are competitors like to follow others that have been down that journey, so it is always fun talking to you!”

Bill George

Longtime Medtronic CEO, Harvard Professor

“Many of the leaders I have worked with were excellent athletes, and I think there is a direct correlation. You’re one of the few people that really has pursued this study, Don. Keep up the great work. What you are doing really makes a difference.”

Greg Brenneman

Home Depot Board Director

“Don, you have mastered the skill of interviewing and asking great questions. That is a great skill all leaders need in order to understand their team members’ thought processes.”

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