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Bert Thornton

Longtime Waffle House President & COO teaches how to engage your team in conversation

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Bert Thornton has a saying for just about everything, and that includes leadership at Waffle House, where he went to work flipping eggs and retired as the President and COO. “We always liked to say, ‘Lead from the front,’” said the former Georgia Tech football lineman in a recent episode of Corporate Competitor Podcast. “I always tell people, ‘Busy hands talk best!’”

Translation: If you want to be a leader at Waffle House, don’t expect to sit behind your desk with your clipboard in hand and tell people what’s going well and what isn’t. Instead, expect to go out onto the floor and talk with them while you help set up the commissary, pick up trash from the parking lot, make sure the bathrooms are spanking clean or take care of the folks sitting at the counter.

Thornton’s busy hands approach to leading from the front skyrocketed him through the ranks of Waffle House, leaving behind a record of tremendous growth—Waffle House is now 2,000 “markets” strong—and even a popular dish named after him. That’s right, each of the 11 million bowls of Bert’s Chili served annually is named for Thornton, who came up with the recipe when Waffle House moved into Texas in the 1980s.

Thornton authored two books and speaks around the country teaching leaders how to get their employees to think like owners. So grab a bowl of chili and a notepad because this episode is smothered, covered, and chunked with great content!

You will learn:

  • 10:00 How to get your employees to think like owners.
  • 11:30 What Thornton means by “sitting next to somebody rather than across from them.”
  • 18:00 How to introduce competition in an appropriate and fair way.
  • 23:30 Why talented employees hesitate to seek out mentors.
  • 25:30 How to turn a group into a team.
 

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13-Time New York Times Best-Selling Author & Leadership Coach

As a Hall of Fame keynote speaker, longtime Associate Editor for Sports Illustrated, and 12-time New York Times Best-Selling author, Don Yaeger is one of America’s most provocative thought leaders. From walking into Afghanistan with the Mujahadeen to living with football legend Walter Payton, Don has spent three decades embedded with the world’s greatest "Greats." Now a sought-after executive coach and host of the Corporate Competitor Podcast, he translates the lessons of sports and business legends into actionable strategies for building a culture of greatness.
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