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Brian Peterson

AmeriLife Executive says: When you think you have communicated enough, communicate one more time.

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Leave it to a commuter to compare stepping into a new leadership role to merging onto a freeway. That’s where Brian Peterson’s mind goes when reflecting on his transitions from Allianz Life and TruChoice Financial to his current role as president of Accumulation and Retirement Income Distribution for AmeriLife.

“When you enter a new business, you have to merge,” Brian explained. “It’s not everyone else’s job to ensure you merge; it’s yours.”

Brian specifically references the New York City Freeway, where, paraphrasing Frank Sinatra, if you can merge there, you can merge anywhere. “Nobody cares that you’re merging in,” he added. He emphasizes that no two onramps or companies are the same in the art of successful integration.

“You need to either speed up, slow down, or maintain your speed,” Brian continued. “You don’t know until you reach the freeway how fast you need to go. So I think that the number one mindset you need as a new leader is to size up what’s going on around you, determine your speed, and find a way to merge with the rest of the employees and the company.”

Merging isn’t a one-and-done deal, but an activity you perform every day. In a company, it means reading the room and adapting to the prevailing pace. Effective leaders avoid a one-speed-fits-all mentality.

“The best coaches make halftime adjustments,” he noted. “In a new company, you need to adjust continuously.”

A former baseball and basketball player and coach, Brian shares his thoughts on how sports teach us to build high-performing teams based on solid fundamentals, including:

  • Using relationship building inside and outside work to create emotional momentum within your team.
  • Thinking about your leadership team as a well-balanced starting five in basketball, with defensive and offensive specialists and a deep bench of talent.
  • Being intentional in hiring people who not only have different skills from you but think differently too.

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13-Time New York Times Best-Selling Author & Leadership Coach

As a Hall of Fame keynote speaker, longtime Associate Editor for Sports Illustrated, and 12-time New York Times Best-Selling author, Don Yaeger is one of America’s most provocative thought leaders. From walking into Afghanistan with the Mujahadeen to living with football legend Walter Payton, Don has spent three decades embedded with the world’s greatest "Greats." Now a sought-after executive coach and host of the Corporate Competitor Podcast, he translates the lessons of sports and business legends into actionable strategies for building a culture of greatness.
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Simon Sinek

Best-Selling Author, Inspirational Speaker

"Don is one of the best storytellers I’ve ever met. I’ve known him for a long time and every time we talk I walk away wiser and more inspired. He is the best in the business at teaching you a skill – storytelling – that will last you a lifetime.”

Beth Brooke

Global Vice Chair of Public Policy for Ernst & Young

“The ability for athletes to get hired is carried on through you because you are putting out the message that lessons learned from sports are important in life. It is embedded in this podcast, what you’re doing is significant.”

Rick Hendrick

NASCAR Hall of Famer, Owner of Hendrick Motorsports & Chairman of the Hendrick Automotive Group

We speak the same language. I am inspired by the stories you tell, the people you have met, and the things you’ve done. Those of us that are competitors like to follow others that have been down that journey, so it is always fun talking to you!”

Bill George

Longtime Medtronic CEO, Harvard Professor

“Many of the leaders I have worked with were excellent athletes, and I think there is a direct correlation. You’re one of the few people that really has pursued this study, Don. Keep up the great work. What you are doing really makes a difference.”

Greg Brenneman

Home Depot Board Director

“Don, you have mastered the skill of interviewing and asking great questions. That is a great skill all leaders need in order to understand their team members’ thought processes.”

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