Early in Constance’s career, she was part of a marketing team that was meeting its client, the famous rapper and youth football coach, only to find themselves staring at the back of his head as, resplendent in a long purple fur coat, The D-O-double-G stared out the window, much to the puzzlement of his “team.”
Although by no means the senior member of this team, Constance had enough of Snoop’s behavior. She looked at him and said, “Hey, we’re all here for you. And if you don’t want to hear what we have to say, we can leave and go back to our office and work with people who do want to hear us. We’re cool.”
Two days later, Snoop called her and asked her to be his talent manager. Snoop signed on with her at The Firm, where she elevated his prominence as a multi-platinum selling creative, and then again after she co-founded her own company, SMAC Entertainment, a talent management firm, business incubator, and Emmy-nominated production company she co-founded with Michael Strahan in 2011.
Today at SMAC Entertainment, Constance and her team continues to manage Wiz Khalifa as well as Erin Andrews, and four Pro Football Hall of Famers: Strahan, Tony Gonzalez, and one of the biggest names in college football today, Deion Sanders.
Listeners to the podcast learn how, and when, to avoid going with the flow and avoiding “group think,” as well as using complex and even ambiguous situations as opportunities to grow. Lessons include:
Constance shared that several important early lessons in leadership were learned through her own sporting experiences. A 95-pound softball player in high school who didn’t see a lot of at bats, Constance says she was proud to be a backup and “bench cheerleader.” She and Strahan still are and want their team to be as well. “It doesn’t matter how great I play my position if the team loses,” Constance said. “And that’s what Michael and I instill in our team.”
This leader isn’t afraid to be a backup. Just don’t turn your back on her.
As a Hall of Fame keynote speaker, longtime Associate Editor for Sports Illustrated, and 14-time New York Times Best-Selling author, Don Yaeger is one of America’s most provocative thought leaders. From walking into Afghanistan with the Mujahadeen to living with football legend Walter Payton, Don has spent three decades embedded with the world’s greatest "Greats." Now a sought-after executive coach and host of the Corporate Competitor Podcast, he translates the lessons of sports and business legends into actionable strategies for building a culture of greatness.
"Don is one of the best storytellers I’ve ever met. I’ve known him for a long time and every time we talk I walk away wiser and more inspired. He is the best in the business at teaching you a skill – storytelling – that will last you a lifetime.”
“The ability for athletes to get hired is carried on through you because you are putting out the message that lessons learned from sports are important in life. It is embedded in this podcast, what you’re doing is significant.”
We speak the same language. I am inspired by the stories you tell, the people you have met, and the things you’ve done. Those of us that are competitors like to follow others that have been down that journey, so it is always fun talking to you!”
“Many of the leaders I have worked with were excellent athletes, and I think there is a direct correlation. You’re one of the few people that really has pursued this study, Don. Keep up the great work. What you are doing really makes a difference.”
“Don, you have mastered the skill of interviewing and asking great questions. That is a great skill all leaders need in order to understand their team members’ thought processes.”
Sign up to receive Don Yaeger’s weekly leadership contributions, and be the first to listen to new Corporate Competitor Podcast episodes.