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Horst Schulze

The Ritz-Carlton Hotel Company Co-Founder

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The phrase “ladies and gentlemen serving ladies and gentlemen” came from a paper 16-year-old Horst Schulze wrote while attending hotel school in Germany. Schulze earned an “A” on the paper, and it became the unforgettable motto of The Ritz-Carlton Hotel Company, where he served as President and COO responsible for the $2 billion operations worldwide.

Under Schulze’s leadership, The Ritz-Carlton Hotel Company became the first service-based company to be awarded the prestigious Malcolm Baldrige National Quality Award — twice. After leaving Ritz-Carlton, he went on to found The Capella Hotel Group, a luxury hotel company that manages some of the most elite properties worldwide, and gave Schulze the opportunity to further define the luxury hotel industry.

In this podcast, the first of a two-part series, listeners will learn how Schulze’s disciplined, Old World upbringing fostered a fresh and cutting-edge approach to business leadership—one that has powerfully influenced top leaders far beyond the hospitality industry.

Join us for an unforgettable conversation on the power of dedication, teamwork, and self-respect to create a business culture that manages both to empower your team and accept nothing less than excellence.

You will learn:

Part One

  • 5:00 The genesis of “We are ladies and gentlemen serving ladies and gentlemen.”
  • 7:00 How to next-level your organization’s purpose statement.
  • 10:30 The difference between management and leadership.
  • 13:45 Three things every customer expects.
  • 15:00 The fastest way to develop customer loyalty.
  • 18:00 The non-negotiables that form the backbone of Ritz-Carlton’s culture.

Part Two

  • 5:30 The difference between mission and vision.
  • 7:00 How to hire for purpose, not function.
  • 8:00 How to frame a common objective in a way that unifies people.
  • 9:00 Horst Schulze’s definition of a team.
  • 12:00 What you gain by “selecting” people to work with you rather than “hiring” them.
  • 13:30 The one thing that must be in every employee orientation.

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13-Time New York Times Best-Selling Author & Leadership Coach

As a Hall of Fame keynote speaker, longtime Associate Editor for Sports Illustrated, and 12-time New York Times Best-Selling author, Don Yaeger is one of America’s most provocative thought leaders. From walking into Afghanistan with the Mujahadeen to living with football legend Walter Payton, Don has spent three decades embedded with the world’s greatest "Greats." Now a sought-after executive coach and host of the Corporate Competitor Podcast, he translates the lessons of sports and business legends into actionable strategies for building a culture of greatness.
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