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Lesley Visser

Broadcast Legend says: Treat every opportunity like it’s the Super Bowl.

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When Lesley Visser was a young beat writer at the Boston Globe, she looked in envy at the other writers who got to cover the big, glamorous events while she covered, well, let’s call them the more obscure and less glamorous events. “I remember the assignment very well,” she said. “I got an assignment to cover a badminton tournament.” Not exactly the kind of assignment you dream about as an aspiring writer.

But Visser tackled the project with everything she had and, after it was published, got a journalist’s ultimate praise. “I got a note from my editor telling me I ‘wrote the heck out of the badminton piece!’” said Visser. “After all these years, it remains a highlight of my professional career.”

Eventually, this kind of approach to her work won her glamorous jobs as well. Among her list of firsts, which included being the first woman inducted in the Pro Football Hall of Fame, she became the first sportscaster – male or female – to have worked on the network broadcast of The Final Four, The Super Bowl, the World Series, the NBA Finals, The Triple Crown, the U.S. Open and the Olympics.

Visser says she owes her extraordinary career success to following one simple maxim, picked up from the great baseball slugger “Joltin” Joe DiMaggio, who once noted that his approach to the game was to treat every at bat as a quality at bat. That’s a good rule of thumb for a batter or a business leader, and it’s one Visser applied throughout her career.

The accomplished podcast host of In Conversation with Lesley Visser, Visser was named as one of GQ’s “five ideal dinner guests,” an honor which reflects her expert listening skills as well as storytelling prowess and remarkable experiences.

In the podcast, the range of Visser’s storytelling talents are in evidence as she offers new perspectives on the leadership qualities she saw demonstrated by a host of friends from sports, entertainment, and broadcasting.


You will learn:

  •  8:00   3 types of preparation you need to implement.
  •  9:30   The advice Billie Jean King gave that changed the way she dealt with pressure.
  • 13:00  John Madden’s note when she was inducted into the Pro Football Hall of Fame.
  • 30:30  How to determine the best pace for your team.


You will learn:

  •  6:00   How easy it is to cut corners in practice and why you’ll suffer as a result.
  •  8:00   How to emphasize the power or “we” on your team.
  • 11:00  How living and working in Japan in the aftermath of the Fukushima disaster taught Lane that caring was the universal language of respected leaders.
  • 15:00  The level of employee interaction required to achieve success.
  • 18:30  The difference between being accountable and responsible.
  • 27:00  How to identify a meaningful friend or mentor.

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Meet Don Yaeger

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13-Time New York Times Best-Selling Author & Leadership Coach

As a Hall of Fame keynote speaker, longtime Associate Editor for Sports Illustrated, and 12-time New York Times Best-Selling author, Don Yaeger is one of America’s most provocative thought leaders. From walking into Afghanistan with the Mujahadeen to living with football legend Walter Payton, Don has spent three decades embedded with the world’s greatest "Greats." Now a sought-after executive coach and host of the Corporate Competitor Podcast, he translates the lessons of sports and business legends into actionable strategies for building a culture of greatness.
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Simon Sinek

Best-Selling Author, Inspirational Speaker

"Don is one of the best storytellers I’ve ever met. I’ve known him for a long time and every time we talk I walk away wiser and more inspired. He is the best in the business at teaching you a skill – storytelling – that will last you a lifetime.”

Beth Brooke

Global Vice Chair of Public Policy for Ernst & Young

“The ability for athletes to get hired is carried on through you because you are putting out the message that lessons learned from sports are important in life. It is embedded in this podcast, what you’re doing is significant.”

Rick Hendrick

NASCAR Hall of Famer, Owner of Hendrick Motorsports & Chairman of the Hendrick Automotive Group

We speak the same language. I am inspired by the stories you tell, the people you have met, and the things you’ve done. Those of us that are competitors like to follow others that have been down that journey, so it is always fun talking to you!”

Bill George

Longtime Medtronic CEO, Harvard Professor

“Many of the leaders I have worked with were excellent athletes, and I think there is a direct correlation. You’re one of the few people that really has pursued this study, Don. Keep up the great work. What you are doing really makes a difference.”

Greg Brenneman

Home Depot Board Director

“Don, you have mastered the skill of interviewing and asking great questions. That is a great skill all leaders need in order to understand their team members’ thought processes.”

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