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Josh Isner

Axon President Josh Isner on What His Mentor Bill Belichick Told Him That Still Runs His $45 Billion Company

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He’s never blown a whistle in practice or made a substitution on the field, but Josh Isner, President of the public safety company Axon, is part of Bill Belichick’s coaching tree.

For Josh, who believes companies should operate like pro sports teams, Belichick wasn’t just an admired figure from afar. He was a mentor Josh sought out deliberately, sat down with personally, and learned from directly. What Belichick told him about mental toughness, blocking out noise, and doing your job when it’s loudest became the operating system behind one of the fastest-growing companies in American tech.

If you’ve ever seen body camera footage used to increase transparency between law enforcement and the public, or technology that helps first responders do their jobs more safely, you’ve seen Axon’s impact firsthand. Axon is the $45 billion public safety company protecting law enforcement and first responders across the country. Every team goes through streaks and slumps. What separates the great ones is knowing how to hold focus through both.

In this episode, you will learn:

  • Why the best mentors are never assigned — and how Luke Larson, a Marine Corps officer just one year ahead of Josh at Axon, chose to invest in him and deliver the one line that transformed his leadership: “It’s not what you say — it’s what they hear.”
  • How the advice, “It’s not what you say; it’s what they hear,” reshaped the way he communicates, coaches, and leads.
  • How playing alongside the world’s top golfers at Whisper Rock revealed the mindset shift that separates good from great — and how Josh applied it to his leadership.

RESOURCES

  • Josh Isner on LinkedIn
  • Learn more about Axon
  • Download a free chapter of Don Yaeger’s new book on mastering The Business of Storytelling

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Meet Don Yaeger

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13-Time New York Times Best-Selling Author & Leadership Coach

As a Hall of Fame keynote speaker, longtime Associate Editor for Sports Illustrated, and 12-time New York Times Best-Selling author, Don Yaeger is one of America’s most provocative thought leaders. From walking into Afghanistan with the Mujahadeen to living with football legend Walter Payton, Don has spent three decades embedded with the world’s greatest "Greats." Now a sought-after executive coach and host of the Corporate Competitor Podcast, he translates the lessons of sports and business legends into actionable strategies for building a culture of greatness.
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Simon Sinek

Best-Selling Author, Inspirational Speaker

"Don is one of the best storytellers I’ve ever met. I’ve known him for a long time and every time we talk I walk away wiser and more inspired. He is the best in the business at teaching you a skill – storytelling – that will last you a lifetime.”

Beth Brooke

Global Vice Chair of Public Policy for Ernst & Young

“The ability for athletes to get hired is carried on through you because you are putting out the message that lessons learned from sports are important in life. It is embedded in this podcast, what you’re doing is significant.”

Rick Hendrick

NASCAR Hall of Famer, Owner of Hendrick Motorsports & Chairman of the Hendrick Automotive Group

We speak the same language. I am inspired by the stories you tell, the people you have met, and the things you’ve done. Those of us that are competitors like to follow others that have been down that journey, so it is always fun talking to you!”

Bill George

Longtime Medtronic CEO, Harvard Professor

“Many of the leaders I have worked with were excellent athletes, and I think there is a direct correlation. You’re one of the few people that really has pursued this study, Don. Keep up the great work. What you are doing really makes a difference.”

Greg Brenneman

Home Depot Board Director

“Don, you have mastered the skill of interviewing and asking great questions. That is a great skill all leaders need in order to understand their team members’ thought processes.”

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