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Brandon Landry

CEO of Walk-On's Sports Bistreaux asks: What is your underdog story?

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Those familiar with college sports will recognize the term walk-on as a reference to unrecruited athletes that choose to try out or “walk-on” to a team. It’s a tough road to take but one that Brandon Landry successfully navigated as a basketball player at Louisiana State University.

When Brandon graduated from LSU, he and his teammate Jack Warner took their sports bar business proposal they submitted for a class project and made it a reality. The first Walk-On’s Sports Bistreaux opened in the shadows of LSU’s football stadium. Since then, many have taken notice. The first was ESPN. They named Walk-On’s the “#1 Sports Bar in America.” Then, recently retired New Orleans Saints quarterback Drew Brees expressed an interest in the business and ultimately joined the Walk-On’s team as a co-owner.

Today, with more than 100 locations in the works across 15 states, Walk-On’s Sports Bistreaux operates with a mission of delivering a memorable game day experience with a taste of Louisiana created by an All-American team. And the best part? The culture they work to inspire in every employee celebrates being a great teammate.

In recounting his journey, CEO Brandon Landry offers sharp lessons for business leaders eager for insights on aligning staff, scaling company culture, raising the bar on expectations, and knowing when — and how — to change course when things are not going to plan…including holding a funeral when moving past failure!


You will learn:

  •  3:00   How to seek internal validation.
  •  7:00   How to make every member of your team feel valued.
  • 15:00  How to illustrate change so all employees understand.
  • 25:00  How to make sure your company’s culture is felt, not just posted on the wall.
  • 30:00  Everyone has a story. Make an effort to get to know your teammates.


You will learn:

  •  6:00   How easy it is to cut corners in practice and why you’ll suffer as a result.
  •  8:00   How to emphasize the power or “we” on your team.
  • 11:00  How living and working in Japan in the aftermath of the Fukushima disaster taught Lane that caring was the universal language of respected leaders.
  • 15:00  The level of employee interaction required to achieve success.
  • 18:30  The difference between being accountable and responsible.
  • 27:00  How to identify a meaningful friend or mentor.

Resources:

  • Better than a sports bar. More fun than a restaurant. Game Day with a taste of Louisiana. Find a location near you.
  • Follow Walk-On’s on social media:


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Meet Don Yaeger

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13-Time New York Times Best-Selling Author & Leadership Coach

As a Hall of Fame keynote speaker, longtime Associate Editor for Sports Illustrated, and 12-time New York Times Best-Selling author, Don Yaeger is one of America’s most provocative thought leaders. From walking into Afghanistan with the Mujahadeen to living with football legend Walter Payton, Don has spent three decades embedded with the world’s greatest "Greats." Now a sought-after executive coach and host of the Corporate Competitor Podcast, he translates the lessons of sports and business legends into actionable strategies for building a culture of greatness.
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Simon Sinek

Best-Selling Author, Inspirational Speaker

"Don is one of the best storytellers I’ve ever met. I’ve known him for a long time and every time we talk I walk away wiser and more inspired. He is the best in the business at teaching you a skill – storytelling – that will last you a lifetime.”

Beth Brooke

Global Vice Chair of Public Policy for Ernst & Young

“The ability for athletes to get hired is carried on through you because you are putting out the message that lessons learned from sports are important in life. It is embedded in this podcast, what you’re doing is significant.”

Rick Hendrick

NASCAR Hall of Famer, Owner of Hendrick Motorsports & Chairman of the Hendrick Automotive Group

We speak the same language. I am inspired by the stories you tell, the people you have met, and the things you’ve done. Those of us that are competitors like to follow others that have been down that journey, so it is always fun talking to you!”

Bill George

Longtime Medtronic CEO, Harvard Professor

“Many of the leaders I have worked with were excellent athletes, and I think there is a direct correlation. You’re one of the few people that really has pursued this study, Don. Keep up the great work. What you are doing really makes a difference.”

Greg Brenneman

Home Depot Board Director

“Don, you have mastered the skill of interviewing and asking great questions. That is a great skill all leaders need in order to understand their team members’ thought processes.”

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