Before she was CEO of Denny’s, Kelli Valade was a scrappy softball player who learned that success comes from setting others up to win. As a leadoff hitter and team-first shortstop, she embraced the idea that leadership isn’t about scoring the most—it’s about being consistent, reliable, and empowering those around you.
At 16, Valade carried those lessons into hospitality, where she discovered her ability not just to greet guests—but to truly see them. That instinct grew into a powerful leadership style, fueled by empathy, relationships, and trust. Her career spans roles at Chili’s, Red Lobster, Black Box Intelligence, and now, the top seat at Denny’s.
Valade, who was adopted as a child, met her birth parents at age 47. Sharing her story with her Denny’s team became a game-changer. Her vulnerability built bridges, and soon employees began saying, “I’ve heard your story—can I tell you mine?” She believes great leaders let themselves be seen and care deeply about their people beyond the job title.
In this episode, you will learn:
"Don is one of the best storytellers I’ve ever met. I’ve known him for a long time and every time we talk I walk away wiser and more inspired. He is the best in the business at teaching you a skill – storytelling – that will last you a lifetime.”
“The ability for athletes to get hired is carried on through you because you are putting out the message that lessons learned from sports are important in life. It is embedded in this podcast, what you’re doing is significant.”
We speak the same language. I am inspired by the stories you tell, the people you have met, and the things you’ve done. Those of us that are competitors like to follow others that have been down that journey, so it is always fun talking to you!”
“Many of the leaders I have worked with were excellent athletes, and I think there is a direct correlation. You’re one of the few people that really has pursued this study, Don. Keep up the great work. What you are doing really makes a difference.”
“Don, you have mastered the skill of interviewing and asking great questions. That is a great skill all leaders need in order to understand their team members’ thought processes.”
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