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Alex Vidal

President of ERA Real Estate shares four business lessons from completing an IRONMAN

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An IRONMAN Triathlon consists of a 2.4-mile swim, a 112-mile bike ride and a 26.2-mile run. It stands to reason that someone with the mental toughness and resilience to complete an IRONMAN would be able to overcome almost any obstacle in life. That’s close to the truth, argues Alex Vidal, who is the president of ERA Real Estate.

After completing more than 30 triathlons in the run-up to his monumental IRONMAN achievement, Alex has learned four lessons that remain the same whether you are disciplining yourself to devote 500 hours to training for a race or overseeing operations for more than 40,000 affiliated brokers and sales associates across 2,400 offices worldwide.

The margin between success and failure, contends Alex, is mindset.

“You can work on your mindset the same way you work on your business, the same way you work on your fitness or your nutrition,” explained Alex, who says there are four key principles the discipline of completing an IRONMAN has taught him. “First, you have to believe in yourself. As long as you believe in yourself, anything is possible.” Second, choose the right coach or mentor, one “who has accomplished what you want to accomplish” and can take the guesswork out of following your plan.

Third, have a plan. “I woke up every day knowing exactly what I needed to do,” said Alex, “and having somebody in my life who had that experience made the process easier, especially when problems arose, which they always do.” Finally, enjoy the journey, since it will be long and arduous.

Podcast listeners will get to experience the power of Alex’s motivational messages about discipline, including:

  • Turning the extraordinary into the ordinary by stacking your wins.
  • One strategy you can use to monitor personal and professional goals.
  • Identifying a mentor who believes in your potential and holds you accountable.

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13-Time New York Times Best-Selling Author & Leadership Coach

As a Hall of Fame keynote speaker, longtime Associate Editor for Sports Illustrated, and 12-time New York Times Best-Selling author, Don Yaeger is one of America’s most provocative thought leaders. From walking into Afghanistan with the Mujahadeen to living with football legend Walter Payton, Don has spent three decades embedded with the world’s greatest "Greats." Now a sought-after executive coach and host of the Corporate Competitor Podcast, he translates the lessons of sports and business legends into actionable strategies for building a culture of greatness.
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