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Bemetra Simmons

Tampa Bay Partnership CEO says: To lead you must have a coachable spirit

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When Bemetra Simmons and her twin sister Demetra were young, their parents told them they were natural leaders but added an interesting caveat. In Bemetra’s words, her parents said, “You are smart, pretty, and funny, but not the smartest, the prettiest, or the funniest.”

So, in other words, plan to work hard and aim high when you compare yourselves against whoever is where you want to be in your personal and professional lives. For Bemetra, this kind of honest self-assessment was sharpened through her participation in sports, especially basketball, a sport she played well enough to earn a scholarship to Christian Brothers University.

“I’m an athlete at heart so I’m always trying to get better and to be the best,” Simmons noted in the podcast. “And the true competitors aren’t actually trying to beat someone else. They’re trying to be the best that they can be, and the byproduct is that they beat other people because they’re assessing themselves against where they want to be.”

As a business leader, Simmons has assessed herself against good enough competition to become an executive at United Way Suncoast and enjoy a lucrative career as a banking executive at Wells Fargo and BB&T before landing at Tampa Bay Partnership, where she serves as president and CEO of the business leadership network.

In the podcast, Simmons offers tips and insights designed nurture that coachable spirit, including:

  • The single most important trait you can strengthen to become more successful.
  • The annual conversation she has with each one of her direct reports that’s not about work.
  • Why it’s important to discipline yourself not to get too high… or too low.

You will learn:

  •  4:00   How to instill great leadership qualities in your children.
  •  9:00   How to be a reliable teammate.
  • 15:00  The key to fruitful compartmentalization.
  • 20:00  How to own your actions to overcome others’ doubts.

“As I like to tell people, there are days that I played in the game and I stole the ball from someone at half court, and we won,” said Simmons, who served on the advisory committee for the 2019 NCAA Women’s Final Four. “And then there were other games in which the ball got stolen from me at half court, and we lost. And either way, I learned to tune out the external noise and stay confident.”


You will learn:

  •  6:00   How easy it is to cut corners in practice and why you’ll suffer as a result.
  •  8:00   How to emphasize the power or “we” on your team.
  • 11:00  How living and working in Japan in the aftermath of the Fukushima disaster taught Lane that caring was the universal language of respected leaders.
  • 15:00  The level of employee interaction required to achieve success.
  • 18:30  The difference between being accountable and responsible.
  • 27:00  How to identify a meaningful friend or mentor.

Resources:


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Meet Don Yaeger

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13-Time New York Times Best-Selling Author & Leadership Coach

As a Hall of Fame keynote speaker, longtime Associate Editor for Sports Illustrated, and 12-time New York Times Best-Selling author, Don Yaeger is one of America’s most provocative thought leaders. From walking into Afghanistan with the Mujahadeen to living with football legend Walter Payton, Don has spent three decades embedded with the world’s greatest "Greats." Now a sought-after executive coach and host of the Corporate Competitor Podcast, he translates the lessons of sports and business legends into actionable strategies for building a culture of greatness.
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Simon Sinek

Best-Selling Author, Inspirational Speaker

"Don is one of the best storytellers I’ve ever met. I’ve known him for a long time and every time we talk I walk away wiser and more inspired. He is the best in the business at teaching you a skill – storytelling – that will last you a lifetime.”

Beth Brooke

Global Vice Chair of Public Policy for Ernst & Young

“The ability for athletes to get hired is carried on through you because you are putting out the message that lessons learned from sports are important in life. It is embedded in this podcast, what you’re doing is significant.”

Rick Hendrick

NASCAR Hall of Famer, Owner of Hendrick Motorsports & Chairman of the Hendrick Automotive Group

We speak the same language. I am inspired by the stories you tell, the people you have met, and the things you’ve done. Those of us that are competitors like to follow others that have been down that journey, so it is always fun talking to you!”

Bill George

Longtime Medtronic CEO, Harvard Professor

“Many of the leaders I have worked with were excellent athletes, and I think there is a direct correlation. You’re one of the few people that really has pursued this study, Don. Keep up the great work. What you are doing really makes a difference.”

Greg Brenneman

Home Depot Board Director

“Don, you have mastered the skill of interviewing and asking great questions. That is a great skill all leaders need in order to understand their team members’ thought processes.”

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