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Kevin Simzer

Trend Micro COO says: Make your employees feel like superheroes.

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Imagine leading a major player in an exploding industry with zero unemployment and three million open jobs on any given day. Where do you turn to fill open positions? You can try to pilfer people from the competition, but they’re likely doing the same thing, right?

If you’re Trend Micro COO Kevin Simzer, a native of Canada, you take a page out of your favorite sport, hockey, and build a system of farm teams from which to draw tomorrow’s talent. Trend Micro is a global leader in cybersecurity with some 9,200 employees operating in 100 countries. “What we started to do was to build programs in the countries where we operate,” said Simzer. “This includes here in the U.S., Brazil, Egypt, India and Japan, among others. The idea is to grab up local talent and curate it through this farm team approach.”

Simzer says thousands of people have come through the farm system to enter careers in cybersecurity, many of whom had never considered the field before. “We are obsessed with early career development,” Simzer pointed out, “and our secret sauce is that we find people who, perhaps, have not been thinking about cybersecurity but are looking for good, meaningful work. We show them how cybersecurity can offer a unique opportunity to help change the world–and to become a superhero.”

Farm team trainees are paid and, in addition to learning all the tricks of the trade involving computers and cybersecurity, also learn soft skills. Simzer emphasizes that while Trend Micro has promoted thousands of farm team players to the majors, many trainees wind up going to one of the company’s customers or even one of its 5,000 competitors.

And that’s okay, emphasizes Simzer, who prefers to think of his competitors as allies in the fight against “the actual threat actors, the bad guys trying to steal credit card numbers.”

In the podcast, Simzer offers leadership lessons all based on the importance of articulating a common mission, including these topics:

  • How to get employees to think of themselves as teammates, and teammates to think of themselves as superheroes.
  • Why a strong cybersecurity program promotes rather than inhibits technology innovation in fast-growing companies.
  • Why Trend Micro prefers to promote from within rather than look externally for established “Top Guns.”

Trend Micro’s obsession with talent development doesn’t end with promotion from farm team to majors, avers Simzer. “We promote from within,” he said. “That’s important for us. We have a program we call Lead that is about curating future leaders within the company. It’s another big step as we take people to the next level.”


You will learn:

  •  6:00   How easy it is to cut corners in practice and why you’ll suffer as a result.
  •  8:00   How to emphasize the power or “we” on your team.
  • 11:00  How living and working in Japan in the aftermath of the Fukushima disaster taught Lane that caring was the universal language of respected leaders.
  • 15:00  The level of employee interaction required to achieve success.
  • 18:30  The difference between being accountable and responsible.
  • 27:00  How to identify a meaningful friend or mentor.

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Meet Don Yaeger

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13-Time New York Times Best-Selling Author & Leadership Coach

As a Hall of Fame keynote speaker, longtime Associate Editor for Sports Illustrated, and 12-time New York Times Best-Selling author, Don Yaeger is one of America’s most provocative thought leaders. From walking into Afghanistan with the Mujahadeen to living with football legend Walter Payton, Don has spent three decades embedded with the world’s greatest "Greats." Now a sought-after executive coach and host of the Corporate Competitor Podcast, he translates the lessons of sports and business legends into actionable strategies for building a culture of greatness.
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Simon Sinek

Best-Selling Author, Inspirational Speaker

"Don is one of the best storytellers I’ve ever met. I’ve known him for a long time and every time we talk I walk away wiser and more inspired. He is the best in the business at teaching you a skill – storytelling – that will last you a lifetime.”

Beth Brooke

Global Vice Chair of Public Policy for Ernst & Young

“The ability for athletes to get hired is carried on through you because you are putting out the message that lessons learned from sports are important in life. It is embedded in this podcast, what you’re doing is significant.”

Rick Hendrick

NASCAR Hall of Famer, Owner of Hendrick Motorsports & Chairman of the Hendrick Automotive Group

We speak the same language. I am inspired by the stories you tell, the people you have met, and the things you’ve done. Those of us that are competitors like to follow others that have been down that journey, so it is always fun talking to you!”

Bill George

Longtime Medtronic CEO, Harvard Professor

“Many of the leaders I have worked with were excellent athletes, and I think there is a direct correlation. You’re one of the few people that really has pursued this study, Don. Keep up the great work. What you are doing really makes a difference.”

Greg Brenneman

Home Depot Board Director

“Don, you have mastered the skill of interviewing and asking great questions. That is a great skill all leaders need in order to understand their team members’ thought processes.”

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