Is momentum real? Leaders across business, politics, sports, and the military overwhelmingly believe it is – and that it can be the decisive factor in outcomes that matter most. Yet, until now, few have taken the time to truly study momentum, to uncover its science, and to learn how it can be systematically generated, manipulated, or even reversed.

Drawing on eight years of research conducted alongside General Bernard Banks (USA Ret) whose last duty station was as Chairman of the Department of Behavioral Sciences and Leadership at West Point, we have worked to reveal a groundbreaking model for harnessing momentum as a true multiplier of success. Our journey included more than 250 interviews with founders, CEOs and elite leaders from companies like NVIDIA, Lumen Technologies, Google and Amazon. We also conducted thousands of surveys with leaders across multiple organizations.