As the curtain closed on the most dramatic denouement in Super Bowl history last Sunday, offering us so many indelible images—a tearful Tom Brady hoisting his fifth Vince Lombardi trophy, a defiant Bill Belichick pumping his fist skyward—I sunk back into my couch feeling oddly contrarian.
Rather than celebrate the many riveting plot points in the New England Patriots’ record-setting 25-point comeback victory—Julian Edelmann’s mind-boggling last-minute catch and Dont’a Hightower’s crushing fumble-forcing sack of Matt Ryan—or marvel at Belichick’s unflinching stewardship or Brady’s Shermanesque fourth-quarter march, I fixated on Atlanta’s fantastic failure.
As a Hall of Fame keynote speaker, longtime Associate Editor for Sports Illustrated, and 13-time New York Times Best-Selling author, Don Yaeger is one of America’s most provocative thought leaders. From walking into Afghanistan with the Mujahadeen to living with football legend Walter Payton, Don has spent three decades embedded with the world’s greatest "Greats." Now a sought-after executive coach and host of the Corporate Competitor Podcast, he translates the lessons of sports and business legends into actionable strategies for building a culture of greatness.
