The Business of Storytelling Launches in:

days day

hours hour

minutes minute

seconds second

TODAY!

Welcome to the Library

Content Drops · April 2026 → September 2026

5 Months Out · April 2026

content drop #1

Welcome note from Don setting the tone for the months ahead

Featured Storybank Question + Don's commentary on why it works

Don's insight: how great leaders use storytelling (and why most fail)

4 Months Out

content drop #2

New Storybank prompt

Leadership storytelling example from Don's archive

90 Days Out

content drop #3

New Storybank question

Framework sneak peek from inside the book

60 Days Out

content drop #4

Featured Storybank Question + extended commentary

30 Days Out

content drop #5

Storytelling example + practical application

Storytelling Blog Post #1 (early access for Circle members)

14 Days Out

content drop #6

Deep-dive framework breakdown

The kind of content Don usually only shares from the stage

3 Days Out · September 12

Your Social content #7

Pre-written captions for LinkedIn, Instagram, and X

Shareable quote graphics directly from the book

Framing language from Don to make your posts land with your audience

🎉 Launch Day · September 15

The Book is Out

Launch day email from Don in your inbox

Invitation to the private Zoom launch party

Special Challenge from Don

Podcast: "5 Best CEO Storytellers" compilation (early access for Circle members)

Storytelling Blog Post #2 (early access for Circle members)

Real Leaders interview (Full Access)