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Integrity Is Worth More Than Championships

By Don Yaeger

13-Time New York Times Best-Selling Author & Leadership Coach

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Anyone who knows me is aware that I really like Tom Brady, the New England Patriots and everything that they have been able to accomplish together. Their highly effective culture has successfully blended teamwork with camaraderie, and consistently produces Super Bowl championships and Pro Bowl-caliber players. In many ways, they are a model worth studying…and I have.

When I last met Brady, it was at an event organized by the Make-A-Wish Foundation, where Brady and the Patriots were granting a wish to a 4-year old girl suffering from acute myeloid leukemia. The girl lived in Washington state, but was a fan of the Patriots—and an even bigger fan of Brady. I watched several players trade stories, laugh and play with the Make-A-Wish children. But when Brady made his way to one knee so he could go eye-to-eye with little Madeline, I felt a genuineness from him that was touching to witness.

Meet Don Yaeger

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13-Time New York Times Best-Selling Author & Leadership Coach

As a Hall of Fame keynote speaker, longtime Associate Editor for Sports Illustrated, and 12-time New York Times Best-Selling author, Don Yaeger is one of America’s most provocative thought leaders. From walking into Afghanistan with the Mujahadeen to living with football legend Walter Payton, Don has spent three decades embedded with the world’s greatest "Greats." Now a sought-after executive coach and host of the Corporate Competitor Podcast, he translates the lessons of sports and business legends into actionable strategies for building a culture of greatness.
Contact Don Yaeger
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413 N. Meridian St. Tallahassee, FL 32301

(850) 412-0300