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Feedback is the Breakfast of Champions

By Don Yaeger

13-Time New York Times Best-Selling Author & Leadership Coach

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A couple of weeks ago, I did a webinar on leadership for a company in the Midwest.

After that event, we sent out a survey to those who participated. We wanted them to freely share their thoughts on the experience. My excitement was high at the thought of hearing their responses, but I was disappointed when a few of the respondents wrote some very strongly worded comments that were not particularly positive. The truth is, at their root, the critiques really gave me a road map to improvement. This prompted me to consider the role of feedback in our lives, and how important it is in our overall growth.

In earlier times in my life, I might have ignored or obsessed over negative comments like those. As a writer, journalist and keynote speaker, a large amount of my career is spent presenting ideas—or myself—to others. And in the last few years, I’ve grown to realize that feedback is the breakfast of champions.


[tweetthis url=”https://donyaeger.com/feedback-is-the-breakfast-of-champions”]The Great ones know that feedback is the breakfast of Champions![/tweetthis]


Michael Jordan is the best basketball player that ever lived, but he still appreciated the value of feedback from his coach, Phil Jackson.

Michael Jordan is the best basketball player that ever lived, but he still appreciated the value of feedback from his coach, Phil Jackson.

The very best in sports and business that I’ve had the pleasure to work with truly appreciate the opportunity to get candid feedback. Then, when they have been granted some insight into the effectiveness of their abilities or strategy, they do something incredibly rare: They apply the advice and grow from it. In a world where most cringe at the thought of honest dialogue, the Greats find in that feedback the seeds that will help them grow. I desired to take this lesson in my own life and use these anonymous critiques to help me get better. Working with the feedback from my survey, it took me less than three hours to improve the specific points in my program that I had delivered to that company. (And I wish they could see it again!)

Stephen Woessner

Stephen Woessner, CEO of Predictive ROI

A few days later, I was on my weekly call with Stephen Woessner, internet marketing author, speaker, and consultant. Stephen also happens to be my accountability partner. Two years ago, we entered into a relationship where every Friday morning, we talk and hold each other answerable for the growth we’d intended to make through the next week—professionally and personally. I shared with him how I had reacted with the negative feedback, and how I’d used it to make myself better. There was a long pause on the line, and Stephen said, “That is a great lesson for me. When we get feedback, we have to do something with it.”


[tweetthis url=”https://donyaeger.com/feedback-is-the-breakfast-of-champions”]Great leaders don’t just seek feedback, they use it![/tweetthis]


Stephen made the point that often, professionals seek feedback from others—but when we get it, we don’t do anything with what was shared. In a sense, it goes in one ear and out the other. The Greats realize that asking for feedback and not doing anything with it is worse than not seeking feedback at all! To make feedback the breakfast of champions, you have to seek it, devour it, the convert it into fuel. Otherwise the criticism, whether constructive or critical, is wasted.

If feedback is the breakfast of champions, what are you eating today? Are you seeking feedback from someone on your performance? Have you ever received some valuable feedback that impacted you in a meaningful way? Leave me a comment. I’d love to hear your story!

Meet Don Yaeger

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13-Time New York Times Best-Selling Author & Leadership Coach

As a Hall of Fame keynote speaker, longtime Associate Editor for Sports Illustrated, and 12-time New York Times Best-Selling author, Don Yaeger is one of America’s most provocative thought leaders. From walking into Afghanistan with the Mujahadeen to living with football legend Walter Payton, Don has spent three decades embedded with the world’s greatest "Greats." Now a sought-after executive coach and host of the Corporate Competitor Podcast, he translates the lessons of sports and business legends into actionable strategies for building a culture of greatness.
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