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We Can All Be Better: The Wooden Effect

By Don Yaeger

13-Time New York Times Best-Selling Author & Leadership Coach

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Pam Hendrickson isn’t a sports fan but she’s been impacted by the greatest coach of all time.

After working with Tony Robbins for 18 years, rising to serve as his vice president of content and product development, Pam founded the Content Solutions Group. She’s also an excellent producer as I can personally attest after having worked with her on an exciting new project.

In recent months, in partnership with Success Magazine, our team has traveled across the country, interviewing some of the leading figures in the sports world, from Joe Torre to Steve Kerr, about how Coach John Wooden, the legendary teacher who led the UCLA Bruins to 10 national titles, impacted their lives. We also garnered insights from business and thought leaders, including John Maxwell and Dr. Mehmet Oz, on how Coach Wooden influenced them as they pursued Greatness.

After watching all of the interviews with these high achievers, Pam noticed the people Coach Wooden impacted were…different.

“The second you walk into the room, there’s something different,” Pam told me about meeting people influenced by Coach Wooden. “At first I couldn’t figure out what it was. Everybody we interviewed is a super achiever.These are people at the top of their games. At one point, I interviewed Ken Blanchard on one day and Dick Enberg the next day. They were both so fired up, so excited about what they were doing. These are people who have accomplished a lot but their graciousness, their humility, their warmth and their poise was unlike anything I’ve seen. What started to occur to me was that they were modeling Wooden. They all directly attributed where they are to Coach Wooden. It’s a phenomenon.”

Even though Coach Wooden retired after leading UCLA to a tenth national title in 1975, Pam noticed the people he mentored and influenced carried on his legacy of success, even today! She called this continued legacy “the Wooden Effect.”

Coach Wooden’s lessons continue and now more people will have the opportunity to learn from him. On November 15 (today!) Success is launching a digital learning course that focuses on Coach Wooden’s Pyramid of Success which he always considered a “game plan for life.”

This 10-module course will give the public an amazing opportunity to know Coach Wooden as his family and students knew him through exclusive interviews and rarely seen footage. I have the honor of hosting the course. I was personally mentored by Coach Wooden and I co-wrote the final book that was published before his passing in 2010 at the age of 99. You can learn more about the course at www.thewoodeneffect.com which Success launched to share Coach Wooden’s lessons on success, team building, and leadership through articles, videos, motivational quotes, and more.

“You meet the people impacted by Coach Wooden, you watch the course, you watch the videos, you feel like you have been impacted by him, too” Pam told me. “I didn’t get the chance to meet him, but after listening to those who have been changed by Coach, I feel like I knew him!”

Coach Wooden would certainly approve of this effort. He always went above and beyond when it came to sharing his wisdom.

“Part of the Wooden Effect is the concept of paying it forward,” Pam said. “That’s something we need with all the uncertainty in the world right now.”

I am a better leader, a better father, a better boss, a better husband, and a better man because of the Wooden Effect. It’s an honor to be able to share his legacy of Greatness for future generations through this course.

Who do you know that inspired you to achieve Greatness? What legacy do you hope to share with the people in your life? What is your version of the Wooden Effect? I’d love to hear your story!

Meet Don Yaeger

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13-Time New York Times Best-Selling Author & Leadership Coach

As a Hall of Fame keynote speaker, longtime Associate Editor for Sports Illustrated, and 12-time New York Times Best-Selling author, Don Yaeger is one of America’s most provocative thought leaders. From walking into Afghanistan with the Mujahadeen to living with football legend Walter Payton, Don has spent three decades embedded with the world’s greatest "Greats." Now a sought-after executive coach and host of the Corporate Competitor Podcast, he translates the lessons of sports and business legends into actionable strategies for building a culture of greatness.
Contact Don Yaeger
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413 N. Meridian St. Tallahassee, FL 32301

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