But more importantly, what were the secrets that allowed them to maintain success for extended periods of time?
And over the last five years, I have worked with great companies and associations on how they can teach their employees and members some of these lessons – the same secrets that these great champions applied.
During those conversations about success and greatness, I often have opportunities to speak with business owners and executives about their challenges. The challenge that comes up often is what to do with digital marketing.
I recently had the opportunity sit down and interview one of the greatest digital marketers I have ever met. He is a bestselling author and someone who has a complete understanding of the digital marketing space.
I asked Stephen to describe what he calls the Money Draining Mistakes and how these mistakes cause a company to lose sales and other opportunities. Excellent insights all great companies should apply.
